Selected Work

Building brands,
teams,
and systems
that grow.

From global brand systems to creative operations and cross-functional leadership, I help teams grow through thoughtful design and scalable execution.

17+

YRS  CREATIVE

100%

TEAM RETENTION

6

BUSINESS FUNCTIONS

3

 GLOBAL REGIONS

250+

BRAND REFRESH ASSETS

100+

ANNUAL EVENTS

Organizational Design

Building a Global Creative Organization

Building the infrastructure that enabled creative teams and stakeholders to move faster.

4 |

3 |

300%

B2B Intelligence Products
Time Zones
User Growth
Case Study

Scalable Franchise

The POLITICO Pub transformed from an event series activation into a signature brand experience and scalable event franchise. Designed to strengthen client engagement and extend the POLITICO brand beyond traditional media, it became a repeatable platform deployed across major political and policy events.

We Built A Pub

4 |

6 |

4

Case Study

Brand Consulting

POLITICO’s Global Brand Refresh

Led the creative direction and implementation of POLITICO’s global brand refresh, modernizing the visual identity while creating alignment across products, marketing, events, sales, and editorial teams.

250+ |

2 |

1

Case Study
Case Study
Case Study 
Political Conventions
Countries 
Cities
Unified Global Brand System
Product Assets
Global Regions

Design Systems

Enablement System

Established repeatable workflows that improved consistency and reduced production inefficiencies across the sales organization.

40+ |

100+ |

Millions

Revenue Opportunities
Stakeholders
Annual Events

Event Leadership

From political conventions and leadership summits to flagship franchises like the POLITICO Pub, P28 and Women Rule, I led the creative team for experiences that brings the POLITICO brand to life across the U.S. and Europe.

Events Across Regions

6+ |

100+ |

50+

Flagship Event Franchises
Annual Global Events
Executive Speakers Supported

Internal Direction

POLITICO Days is our annual global employee appreciation celebration, a week dedicated to recognizing the people behind the journalism. I led the creative direction, branding and experience design across digital, environmental, and event touchpoints, creating a cohesive celebration that united teams across North America and Europe.

One Team

2 |

1 |

100%

Unified Employee Experience
Continents Connected
Week of Culture & Connection
Rock 'n' Roll 
Selected Clients & Projects: POLITICO Global Rebrand Branding & Visual Identity | White House Correspondents Reception | CNN x POLITICO Grill @ the Conventions | British Embassy Political Debate parties | POLITICO Pub, U.S. & London | POLITICO 28 | Adweek | Shape Magazine | FLEX Magazine | M&F Hers Magazine | Sundance Film Festival | K-Swiss | NutriBullet | TLC, Say Yes to the Prom | Shark Week | Disney | Civil Society Rebrand | Indigo Star Rebrand | Discovery Channel | Investigation Discovery Channel | Science Channel | Leroy Dixon (Olympic Athlete) | Kelli Michele (Author)

Design Archive

  • Leroy Dixon

    It was a pleasure partnering with Olympic sprinter Leroy Dixon to develop a brand identity that reflects his drive, discipline, and legacy in the 200 metres.

  • Discovery Show Key Art

    Designed key art for 30+ Discovery Channel shows, balancing bold typography, cinematic imagery, and brand systems to create distinct, instantly recognizable series identities across genres.

  • Discovery's Motor Week

    Created the logo suite for Discovery’s Motor Week, translating the thrill of motion and the craftsmanship of automotive engineering into a clean, modern identity system built for broadcast and digital use.

  • Shark Week

    Designed for Discovery’s 30th Anniversary Shark Week and Shark Bait Collection during my time at Discovery Inc.

  • NutriBullet

    Led creative development for NutriBullet’s mobile marketing campaign, designing a fully branded experiential truck that extended the brand beyond retail and into live consumer engagement.

  • TLC Say Yes to the Prom

    Led creative direction and experiential design for TLC’s Say Yes to the Prom, transforming the event environment into an immersive brand experience from concept through execution.

  • Vans x Customs

    Design exploration featuring six custom Vans shoes inspired by street culture, texture, and motion.

  • Tejava #perfectnothing Campaign

    2M+ impressions • 14K+ samples distributed • 80K+ event attendees • 30%+ regional sales growth

    Vehicle wrap, environmental graphics, billboards, digital ads, social media, promotional merchandise, and event branding.